Comply with the European Directive Omnibus
Fine risk : 4% of the average annual turnover or, in the absence of information available or turnover, up to a maximum of 2 million euros
Omnibus Directive
Since May 28 2022.
☛ New provisions on price reduction have been added to all European countries Consumer Code, which defines the framework for promotions.
☛ These new provisions come from the Directive 2019/2161 of European Parliament.
In summary.
☛ A seller who wants to highlight a promotion should use as the reference price the lowest price of the last 30 days.
☛ On all distribution channels : digital or physical store.
☛ The suggested selling price can no longer be used as striked price .
How to comply ?
Goal :
☛ Have up-to-date information jour with the lowest prices of the last 30 days.
☛ Indicate the correct striked price during promotions.
How ?
1. Login
2. Datas export & historization of your datas
3. Export creation
4. CMS integration
The benefits :
☛ Effortless : A unique link with all your references.
☛ User friendly : Nothing to do, your datas are updated every day. Your prices for the last 30 days are immediately available.
☛ Nothing to set-up : Add an API connection to your Merchant Center.
☛ Automatic feed with your correct prices (optional).
SnapFeat Offer.
☛ SnapFeat. has created a simple tool that allows you to retrieve the correct striked price for each of your products, in a snap !
☛ A full service solution full to export part or all of its prices for the last 30 days.
☛ All your prices are registered once a day via the Google API where you can find your price, date and product ID by country.
☛ We can program export updates with a daily access link.